MUM 2700 Music Business 1 Professor Calle Website: www.ProfessorCalle.com E-mail: ecalle@mdc.edu; pc
GAMEPLAN CLASS NOTES

1. Determine artist or concept.
2. Songs.
3. Produce demos or finished products. (CHEAP but of very high quality.)
4. Copyright.
5. Shop your stuff. Record companies, managers, A&R types, independents, artists, publishers, television, producers.
6. Set a deadline for responses.
7. Don't wait around. Begin pricing out costs for:
1. Mixing
2. Mastering
3. Duplication
4. Artwork
5. Pictures
6. Liner notes
8. File SR copyright for your CD, artwork.
9. File fictitious name. DBA. DBA. Publishing company. DBA allows for single tax filing under your SS#.
10. Affilliate with ASCAP, BMI or SESAC.
11. Register your projects with Sound Exchange.
12. Distribution – Internet (easy) CDbaby, CDnow, Amazon, iTunes. Brick & Mortar (hard) traditional distributors such as major and independent record companies and others such as Alliance.
13. Airplay – Independent promoter ($500 to $1,500 per week for a minimum of 16 weeks). $8K - $24K.
14. Video? – Do you need one? Can you afford one?
15. Prepare for live performance. Promote the material (CD) & showcase the artist.
16. Management, public relations, concert promoter/booking agent.
17. Website – Music, video, pictures, facts, calendar, fan club, product, reviews, technical rider, contact information. Electronic, 24/7 interactive press kit. Source of entertainment, information, promotion and commerce.
18. Always have your product in hand and for sale.
19. Road manager/roadie, sales staff.
20. Accounting- Collect, pay, file taxes. Failure to properly account for money leads to a failed business and possible jail time.
21. Lifespan of a CD – 2 weeks and 6 months.
22. Remember, you are embarking on a career. Careers take time to develop and require constant effort, energy and production. In other words, you are surely going to produce a number of CDs.
23. As soon as possible without going broke, you must repeat the cycle.